They have been an intrinsic part of how we conduct business since our foundation and they have helped us to advance and grow our business sustainably with integrity.
1. Three Benefit
C.P. Group has always operated our business by adhering to the ‘Three-Benefit Principle.’ This states that the business should benefit not just the Company and employees but also the communities we engage with and the countries of operations. Since our Company’s foundation, the principle has guided how we have grown and also ensured that operations both in Thailand and around the world benefit, not just the Group’s business but society as a whole.
2. Speed with Quality
Modern business must be fast-moving, without compromising on quality. They must be able to adapt to new circumstances, adopt the latest technologies, respond to changing consumer tastes and preferences, all the while responding to evolving regulatory systems. As a result, C.P. Group places great importance on the efficiency and effectiveness of our business and of our employees.
3. Simplification
C.P. Group holds investments in 21 countries and economies worldwide, operating through more than 200 subsidiaries and employing over 300,000 people. The Group is therefore committed to implementing technology and innovation to streamline the systems and operations across the entire Group, which leads to improved efficiency and greater effectiveness. Simplification is one of the key practices which has enabling much business success to the Group.
4. Accept Change
Global business face circumstances that change daily, from political events and environmental issues through to consumer needs and technological development. Our key strategy is to embrace change. This allows us to manage our response to evolving circumstances across all our markets. To ensure this, we encourage all our employees to stay informed about new opportunities so that we can deliver more to our customers.
5. Innovate
Innovation is the force that drives every aspect of a business from process through to products. Businesses must constantly innovate to keep pace with a rapidly changing world. We actively encourage innovation in our employees and our goal is to foster innovation across all our businesses to enable us to deliver the best products and services to our customers.
6. Integrity
Since the day we were founded, we have operated our business with integrity and this applies to every action we take, whether large or small. Even as we expand into new industries. Integrity remains key pillars of our philosophy. We firmly believe that a business that focuses solely on enriching itself without regard to these values will ultimately erode the trust of all its stakeholders, and will not be able to operate in the long term. Whether it was a sell for one product, or hundred of tons, the Group is committed to integrity and transparency.
