The Charoen Pokphand Rural Lives Development Foundation is determined to work for the benefit of society and the nation, over the past 33 years, and has adopted the sufficiency economy philosophy. It is a practical guideline for implementing projects and activities, with a focus on creating 4 good developments in 4 main areas, namely the development of the quality of life for children and youth, poverty alleviation, caring for the quality of life of the elderly, and environmental protection under the goal of “creating good people, good citizens, good careers, and good community environments”
“Throughout the period of operation, the foundation is committed to repaying the land. Following in the footsteps of the royal family, this will be the guideline for this year’s operations that focus on 4 main areas in support of the United Nations Sustainable Development Goals (SDGs). This year, the CP Group organized a good essay activity. On the occasion of operating in the 100th year, we take this opportunity to invite each other to do good deeds, and participate in supporting various projects of the Foundation, ”said Jomkitti.
The foundation plans to continue important projects, with the goal of promoting access to nutrition, creating equality in education, eradication of poverty and environmental protection, and to create a new generation of leaders with expertise in agriculture.
Mr. Jomkitti added that Projects on children and youth that will be implemented including the Raising Laying Chicken Project for Student Lunch, to solve the problem of malnutrition of children and youth in remote areas. Currently, there are 905 schools participating in the project. Students consume at least 3 eggs per week or 120 eggs per person per year. Under the Royal Patronage, educational opportunities are created for students, and they have the potential to return to develop their own communities.
At present, there are 203 young individuals involved in the project who have achieved success in both education and livelihood. The Agricultural Youth Vocational Training Center Project aims to cultivate a new generation of leaders who are passionate about agriculture. Additionally, it serves as a prototype for the Agricultural Development 4.0 Promotion and Demonstration Center, with a focus on knowledge transfer and extending the results to farmers, as well as providing agricultural training for youths, farmers, and the general public. The project within the cultural community recognizes the significance of family as the foundation for children to grow into the future leaders of the nation. Over the course of 19 years, the project has supported 346 sponsored children, providing them with families to care for them and imparting love and warmth, ultimately contributing to the creation of a better society by developing strong human resources.
In the effort to eradicate poverty, there is an Agricultural Youth Vocational Training Center Project that has the potential to serve as a learning source for farmers. For instance, the 7 Royal Cooperative Village Projects aim to develop cooperative working systems, cooperative leaders, and promote members’ careers and youth development. The Huai Ong Khot Project, which arose from royal initiatives in Kanchanaburi, aims to create careers and stable incomes for those involved in the project. Under the concept of “Baworn,” an integrated agricultural project according to the Royal Initiative, the Lamplai Mat District in Buriram Province aims to develop farmers’ potential and promote various careers, providing them with a choice of occupation according to their readiness, and a turnover of income throughout the year.
In Pak Kor sub-district, Singhanakhon district, Songkhla province, the Occupational Development Project aims to drive a way of life in line with the sufficiency economy concept, emphasizing reducing expenses, generating income, and promoting savings while making valuable use of resources. The project also works towards the restoration and conservation of natural resources and the environment while raising the average income per person per year from 12,300 baht to 44,000 baht. This is done through the community shop marketing project, which raises the potential of rural community shops and local products and provides knowledge support for store management and new business approaches. The project also supports the participation of more than 800 community shops in selling products through various channels.
To improve the quality of life of the elderly, there is a Health Learning Center Project that provides basic knowledge of proper care for the elderly to the elderly and their caregivers, allowing them to live healthy lives. Additionally, the CP Returns Happiness to the Elderly Project has been piloted in Nakhon Phanom and Chiang Rai provinces to alleviate the suffering of the elderly who are abandoned by their children or have insufficient income for living.
The conservation of the environment along with sustainable community development is also a priority, which includes the “Omkoi Model” reforestation project under the concept of “Omkoi Model Makes Omkoi Liveable.” The project aims to protect the watershed forest in Omkoi District, Chiang Mai Province, covering an area of 10,000 rai, create careers and sustainable income, and build a strong community. The project has three main goals: protecting the watershed forest, creating livelihood opportunities, and improving the quality of life for people to live with the forest sustainably.